OurStory

Taking on the challenge of transforming Allstate's corporate responsibility, our team aimed to create a platform that not only showcased Allstate's legacy of service but also encouraged active participation from visitors. This resulted in a fully responsive, interactive site that brought to life all facets of Allstate’s community involvement and thought leadership.

project overview

A comprehensive content audit led to the development of a clear, organized structure highlighting Allstate’s impact in four key areas: At Allstate, For Its Customers, In Communities, and Within Society. Through compelling videos and personal stories, we sought to make the site an emotional journey, showcasing real people and communities positively affected by Allstate's initiatives.

With the goal of making the site visually captivating and interactive, we incorporate parallax design, animations, and leveraged geo-targeted content. Visitors could see firsthand how Allstate is making a difference in their own community, producing a personalized exploration. Through careful design and storytelling, we created a central hub that showcases Allstate's impactful work, making OurStory a destination users return to.