Sprite

With a deep understanding of its audience, Sprite focused on engaging users on social media where they spent most of their time. By tweaking brand imagery to resonate with this audience, our team quickly generated high levels of shares and engagement. Starting on Facebook, we then expanded our approach to Instagram and Tumblr, achieving similar success.

project overview

Through a mix of fresh and original content, I was tasked with developing the Facebook experience along with digital advertising to drive users to the campaign. The work captured the attention of fans, who not only noticed but also shared the content widely. This organic sharing extended beyond social media, with the brand itself promoting the content in other media and global markets. This resulted in 14.5 million new Facebook fans, an 8.5% increase in interaction rates, and a staggering 324 million organic Facebook impressions within a year. The campaign not only resonated with Sprite's audience but also showcased the brand's ability to adapt and thrive in the ever-evolving digital landscape.