Torchy's Tacos

Our team launched a modern digital experience for Torchy's Tacos, the fast-growing taco chain, streamlining online interactions for die-hard fans. The revamped site supports Torchy's fast expansion across the country, offering a solid online foundation for the brand.

project overview

Starting from a single food trailer in Austin in 2006, Torchy's has expanded to over 60 locations in Texas, Colorado, and Oklahoma, known for its unique, responsibly sourced ingredients and "Damn Good" Taco of the Month. Torchy's highlighted the importance of modernizing the brand's digital presence for continued growth, and praised the team for understanding their vision and commitment to innovation.

Our team's expertise in restaurant, digital, and design led to the creation of a best-in-class experience, tailored to Torchy's passionate fan base while maintaining the brand's essence. The custom store locator with geolocation and map view enhances user experience, future-proofed for new locations. The bold and playful design reflects Torchy's unique atmosphere, making the digital experience as "Damn Good" as their tacos.